Description

In "Branding and The Power of Your Author Website," Geena Matuson will explore how writers can craft a strong and memorable author website, and why a well-built website is one of the most valuable tools for reaching readers. Whether you're launching a book, building your online presence, or simply dreaming up future projects, this session will give you a clear roadmap for presenting yourself confidently and professionally. 

Key Points of the Presentation:

1. Discuss the importance of identifying and sharing your key story and values that connect to your writing, culminating in a recognizable brand.

2. Delve into the role a website plays in your credibility and reach, helping you to communicate your brand.

3. Talk about where and how to start, and what questions to ask to make sure you’re on the right track. 

 Who is this for? 

This event is ideal for emerging and established authors, creatives, or anyone looking to build a personal brand around their work. Attendees will leave with a functional understanding of branding, practical guidance for developing an effective author website, and the confidence to refine their own digital presence.