Your Book is a Masterpiece, but is Your Author Business? 

Most authors have a manuscript but lack a business engine. You’ve poured your heart into the pages, but facing the "Authorship Void"—invisible branding, technical hurdles, and stagnant sales—can make you feel like a hobbyist. We provide the Guide and the Plan to turn your creative spark into a professional brand.

You can keep tinkering or you can join this workshop and get your author business on track!

If you're confused about how to promote yourself as a professional author, unsure of what to work on, struggling to get through the technical know-how, or simply feeling out to pasture with the whole process, this workshop is for you! Here at Wildebeest Publishing Company, we're dedicated to providing unHERD of support for writers like yourself.  

Join us for our first-ever Authorpreneur Workshop, where you'll learn how to successfully navigate the business side of your authorship. From websites to roadblocks, and marketing to implementation, you'll leave empowered to sell more books and curate successful events.

Who Should Attend?

☆ Writers who want a head start in promoting their soon-to-be published books

☆ Self-published authors

☆ Beesties and Besties from our Herd

☆ Authors looking for more support now that they're published 

10% of every registration will be donated to CNY Arts Center

What you'll learn

Build your brand, increase visibility and sales, and run your writing biz like a real whiz.
You’ll learn how to:

☆ Market and sell your books with confidence

☆ Build your platform and grow your audience

☆ Create offers and income beyond the book

☆ Pitch like a pro

☆ Set up systems that make life easier

MEET OUR AMAZING EXPERTS

Join our live sessions where industry experts and successful authors share their insights, tips, and strategies. Get exclusive access to the latest trends, tools, and techniques that can propel your writing career forward.

Georgia Popoff, workshop leader

Stop Kicking Yourself: Overcoming Reluctance to Self-promote

Georgia A. Popoff is a poet, editor, educator, and teaching artist with decades of experience leading workshops in schools and community settings. She coordinates the YMCA of Central New York’s Downtown Writers Center in Syracuse, where she has taught poetry and nonfiction since 2000 and launched the Young Authors Academy. Author of four poetry collections, including Psychometry (2019), Georgia has also co-authored and edited works on poetry, literacy, and social justice. She has presented nationally and internationally, served as senior editor for The Comstock Review, and continues to mentor writers while producing readings, workshops, and literary events.

Dr. Luissa Kiprono, workshop leader

From Story to Strategy: Building a Brand and Business Beyond the Book.

Dr. Luissa Kiprono—bestselling author of Push, Then Breathe, physician-entrepreneur, and founder of TeleMed MFM—will deliver a high-impact session on what it truly takes to write, publish, and market a successful book. Moving beyond theory, she will break down the real-world strategies that transform authors into authorpreneurs: building authority, creating visibility, leveraging podcast and speaking opportunities, positioning your message for long-term impact, and confidently selling without feeling salesy. Drawing from her own journey of turning a personal memoir into a national platform, Dr. Kiprono offers practical, actionable tools that help writers not only launch a book—but build a brand, a movement, and sustainable momentum around their message.

Aldea Gerard, Creative Director, Hey Alec Productions and The Art of Movie Making Film Festival

Expertise: Brand strategy, artist, design,  and social media.

Aldea Gerard is a Creative Director, brand strategist, and multi-disciplinary artist who leads with curiosity and intention. As the owner of Aldea K Creative and Creative Director for Hey Alec Productions and The Art of Movie Making Film Festival, she brings a background in visual communications to every project. Aldea believes in redesigning the "box" rather than just thinking outside of it, a philosophy she shares in her book, Unfilter: A Radical Guide to Loving Yourself First. In this session, she combines design expertise with practical application, leading a comprehensive social media strategy workshop and Canva crash course to help authors create a visual presence that is impactful and unforgettable.

Roxanne Bocyck, Author of Catherine's Dream

Author Tables 101: Hands-on Basics for Successful Book Events

Roxanne Bocyck is a writer, author advocate, and community builder who has always been drawn to creativity and storytelling. She began her professional writing career as a feature writer for two weekly newspapers in her hometown of Phoenix, New York, where she learned the power of telling real stories that connect people.
Her debut novel, Catherine’s Dream: A Story of Spirit and Courage, was inspired by her grandmother’s immigration journey from Poland to America in 1921. The novel has been praised for its historical richness and uplifting message about resilience, hope, and pursuing one’s dreams, and was named a finalist for the CNY Book Awards.
Today, Roxanne is passionate about supporting writers and authors at every stage of their journey. Through mentoring, event planning, and community-building, she helps writers overcome obstacles, gain clarity, and navigate the often-overwhelming world of publishing and book promotion. As a partner in The Eagle Writers Alliance, her work centers around connection—linking writers to resources, each other, and to their own sense of purpose.

Laura Thorne, CEO and design lead at Wildebeest Publishing

Expertise: Book covers, interior design, websites, marketing, social media, ideation and nonfiction.

Laura is the CEO of WPC and will be on hand to help with all things technical. With in-depth knowledge of the process from start to finish, she's here to help with all phases of publishing, marketing, and promotion. 

Jess Neiding, CFO and chief editor at Wildebeest Publishing

Expertise: Finances, contracts, editing, ideation, and nonsense.

Jess is CFO of WPC and will be on hand to help with all things editing, finance, and creative spark. As our number one in-house editor with deep love and knowledge of words, bookkeeping, and making it fun, she's here to make sure you're crossing your Ts, dotting your Is, and honoring the Oxford comma (sorry, Vampire Weekend). 

Every Registration includes 30 days of free access to the Authorpreneur Library of Past Guest Speakers

Access will be granted and the 30 days starts from the time of registration.

Location

Centrally located in Fulton, New York, the CNY Arts Center exists to enhance the cultural life of the community by providing engaging art opportunities for all ages.

We are happy to have a portion of ticket proceeds go toward supporting this incredible facility.

Breakfast, coffee truck, and light lunch/snacks will be available for purchase on-site. Tents are recommended due to changing weather. Parking is available behind the building and in nearby public lots, with easy vendor unloading access.